Concept Ownership

Blouse Roumaine Shop — Concept Ownership

Statement on Misappropriation & Economic Impact

Blouse Roumaine Shop (BRS) created a cultural, ESG-aligned retail model based on authentic artisanship. Copying this concept is not aesthetics — it is economic distortion and cultural harm.

Artisan Only Heritage Protected Slow Fashion Unfair Competition Watch

1) Concept Ownership (BRS)

Since 2013, BRS has developed a distinctive model: authentic artisans, ESG-based curation, patrimonial rights protection, slow production, and access to global audiences. This concept belongs to BRS as intellectual, cultural, and commercial positioning.

2) Economic Impact of Copying

  • Fragmentation & Non-scalability: unauthorized uses scatter demand, blocking coherent scaling for artisans.
  • Unfair Competition: industrial replicas misuse heritage to undercut fair pricing.
  • Suppressed Growth: attention diverted to misleading offers delays ecosystem scaling and rural incomes.
  • Greenwashing: false “quiet luxury/slow fashion” narratives erode trust, maligning eco-fashion.

3) Cultural & Social Harm

Misuse of the Romanian blouse and related motifs decontextualizes symbols, silences authors, and removes communities from value creation. The result is long-term erosion of heritage and loss of artisan dignity.

“Unauthorized appropriation does not just imitate a style; it obstructs an economy and a future.”

4) Our Work in Practice (not ‘targets’)

  • Blouses in linen, cotton, and hand-woven cloth; hand-loom (0 kWh) + hand embroidery.
  • Coats with artisan-chosen outer fabrics; BRS aligns for longevity and care.
  • Small runs, repairability, and scarcity to protect value and reduce waste.

5) If Copying Is Observed

  • Public Statement: clarify concept ownership and the harm caused (economic & cultural).
  • Notice to Infringer: request removal/credit/compensation; outline unfair competition concerns.
  • Escalation: legal counsel on IP/patrimonial rights; consumer protection for misleading marketing.
  • Partner Brief: inform buyers/press to prevent further dilution and confusion.

6) Our Position

BRS affirms that copying our concept and patrimonial positioning inhibits innovation, fragments the market, and jeopardizes the future of artisanship. Eco-fashion is a living economy, not a seasonal trend. We will defend origin, authorship, and fair competition.

Annex — Our Method (context, not formal reporting)

Boundaries (included): raw materials (linen, cotton, hand-woven cloth); artisanal processes (hand-loom 0 kWh, hand embroidery 0 kWh, hand stitching); packaging; transport artisan → hub → client.

Data per SKU/lot: fiber type & weight, loom/embroidery hours, any kWh, packaging grams, distance & mode, artisan remuneration & % of retail, women-led coop (Y/N), durability indicators.

Impact logic: CO₂e ≈ materials + process + packaging + transport; water advantage of linen vs cotton; energy ~0 kWh for blouses; social = % to artisans + hours + women-led share.

Figures indicative; literature on hand-loom suggests potential CO₂e savings vs mechanized baselines; used as context, not corporate targets.