I bet you are tired of reading yet another brand's article advertising itself and bragging about how different and better it is than any other label. Far from doing that, with the genuineness that characterizes us, we thought that it is about time to set our message clear from the crowd.

The online environment is flooded with information regarding authentic craftsmanship, sustainable fashion, natural fabrics, cultural heritage, social equity and so on. This overwhelming confusion has added on top of the increasingly complex context of today's society, resulting in a profound lack of awareness among consumers.

Since 2013, when we established the first platform of its kind in Romania, we aimed to stay true to our ethos no matter the circumstances, and we are proud to say that almost 10 years later we managed to. In the face of the oversaturated market and the aggressive greenwashing - or more appropriately we should name it 'ethics washing' - we would like to take you on a journey within our experience and expertise built in years of ups and downs.

This journey will take the form of a miniseries that will illustrate how and why we choose to do things differently, and more importantly why we rolled up our sleeves to actually DO them...

Photo Source: Blouse Roumaine Shop Archive.
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